EHF Marketing announces TV deal in Ireland

Please see press release below from EHF Marketing and Setanta Sports:
This deal comes hot and fast on the back of the IOHA’s facilitated negotiations between EHF Marketing and Setanta Sports. A big thank you to both parties for this significant breakthrough for Olympic handball in Ireland.

EHF Marketing announces TV deal in Ireland

European Handball Federation (EHF) and the marketing arm of the EHF, EHF Marketing GmbH, have announced a one-year deal to show the VELUX EHF Champions League in the Irish market.

The agreement, with Setanta Ireland, will see the TV station show every ‘Match of the Week’ on Setanta Ireland or Setanta Sport 1, all magazine reports and the highlight of the European club handball season, the VELUX EHF Final4 at the LANXESS arena, Cologne from 26-27 May 2012.

The new deal follows on from the success of last season when Setanta Ireland showed the VELUX EHF Final4.

The games will be shown on both Setanta Ireland and the subscription channel Setanta Sports 1 with the deal completed in time for this weekend when Setanta have their ‘free view’ trial with up to 700,000 potential viewers able to watch the top class action for free.

Commenting on the agreement, Peter Vargo, Managing Director of EHF Marketing GmbH, said: “I am delighted that we continue to spread the reach of the VELUX EHF Champions League across Europe. Fans of handball in Ireland will now have the chance to watch top quality coverage of Europe’s premier club competition.”

Trevor Twamley, Head of Sales, Setanta Ireland said: “The VELUX EHF Champions League is sport and entertainment at a very high level and with this new contract we can continue bringing the very best sporting action from around the world direct to our TV and web viewers.”

About Setanta

Setanta Sports is an international sports broadcaster. The company was founded in 1992 and has since grown rapidly to have operations in Ireland, Canada, Australia, Asia and Africa.

Setanta owns and operates premium sports TV Channels that are made available on a subscription basis to residential and commercial customers through satellite, cable, broadband and mobile distribution.

Setanta Sports operates independent business units for Ireland, Asia, Canada, Australia and Africa and while pricing, packaging and channel content vary in each of these markets, there is significant co-operation between the businesses that allows for sharing of branding, programming and technical resources.

Setanta Sports is also available online, live and on demand via eircom Broadband, featuring the leading content offered on Setanta Ireland and Setanta Sports 1 allowing sports fans to access premium live sporting action at home, work or elsewhere.